With so many 'feral youths' on the streets these days who have a very twisted sense of 'honour','respect' and 'morality' (I am using quotes for those words because I'd wager any reasonable person wouldn't recognise the same interpretation that these youths give them) maybe it's time to moot a different strategy for transmitting guidance to these anti-social misfits.
For example even advertisers have been adventerous of late with tecniques such a 'viral' marketing whereby a product or an idea to be associated with a particular product is exposed to the public not just throught the traditional mass marketing outlets (TV,Radio,Press and billboards etc) but by more surreptious methods such as getting buskers to play some new songs (about to be sold on a large scale) on the underground\subway in order to generate a 'street buzz' about the product. I suppose another way of putting it is 'manufactured cool' - anyone catching my drift yet? Some of you are certainly smart enough but for the rest I'll be a little more explicit - what we need is a practical strategy for creating a 'street buzz' that being honorable, ethical and having at least enough humility so that they can even grasp the concept of respect is surely an experiment worth making.Don't ask me for any more than just the SEED of an idea on this - I am no Matt O'Connor but I am sure there are others who have that ability out there!
